Opponents of legal advertising are primarily concerned with keeping the law as a profession. As members of a profession, lawyers are committed to serving the public interest. Lawyers tend to object that it is invasive to approach clients because they don't like to be marketed to them. They base this assumption on the fact that they themselves do not like it, so others will not be impressed either.
Because lawyers are aware of the privacy rights of individuals, which have been reinforced in their studies and practice, they tend to believe strongly in them and act accordingly. This objection comes from lawyers who believe that sales are for widgets and not for services. In fact, there are advertising firms that will tell you that the reason there are no ads for big advertising firms is because advertising doesn't produce the same ROI for services as it does for products. Advertising firms invest their own money in other ways to connect with professional services clients.
So there is some reason behind this thought, but it confuses advertising with marketing. Legal advertising is the advertising of lawyers (lawyers), solicitors and law firms. Legal marketing is a broader term that refers to advertising and other practices, including customer relations, social media, and public relations. You might even consider calling an outside expert who can explain to you how and why the lawyers involved get better marketing results.
The question of why lawyers hate marketing has been around for a while now and has attracted a lot of heated debate from various professionals and lawyers. Legal marketing has been allowed in England and Wales since 1986, when the Law Society of England and Wales first allowed lawyers to advertise. Bring in another lawyer to “show and say who has already expanded their referral network with the help of that crazy discipline known as marketing. This is another common refrain and, in fact, I have met many lawyers who have told me that 90 percent of their business comes from referrals, mostly from other lawyers.
Showing lawyers that marketing will expand their network of connections, rather than replace it, is one of the solutions. It would be wonderful if it weren't for the fact that marketing cannot be simply delegated, and it requires some degree of involvement of lawyers in their own business. Many lawyers with this attitude see salespeople as a type of virus that has infected law firms with obsessions for sales and revenues, productivity, efficiency and other annoying concepts. Here are 10 common objections from lawyers to marketing and sales, along with information and tips for law firm salespeople on how to understand and work with the anti-marketing mindset.
The ethics advisor of the state bar association is used to answering questions from lawyers about where ethical lines are drawn, and they are usually willing to help members of the college understand what is considered “professional” in the form of marketing. Just introduce these busy lawyers to some formerly busy lawyers who are more veteran and who were fired during a recession because they were replaceable by younger, cheaper labor. They trust a lawyer they have never met because someone they know and trust said that lawyer was excellent. One of the most interesting points revealed in these debates is that most people seem to agree that lawyers are unfriendly to advertising and even lawyers are aware of it.
The billboards included advertisements for medical malpractice and family law lawyers, but the vast majority were advertisements for personal injury lawyers. If one lawyer is doing something that seems to be working, others will follow it, said Attorney Ankin and other lawyers Curious City spoke to. .