By using events and networking skills, you can get your name out there and let people know that you are a reliable and reliable source of legal representation. Cultivating quality relationships with both clients and lawyers is the key to developing your legal practice through referrals. That means you have to go beyond the minimum. Don't Just Be a Lawyer for Your Clients.
And blow your customers away with exceptional customer service. Start by getting a website that you can easily update yourself. Browse a list of successful websites and choose one you like. Start writing a blog on your website and update it weekly or more often.
The more you blog, the more business you get. Use the blog to answer questions customers and prospects ask you when they're sitting in your office. These tactics will be a magnet for potential customers. Wait a minute and try again.
Lawyers and firms looking to use AdWords and Facebook ads know that this will work better for smaller business owners. These are people who are hiring their first business lawyer, either to help incorporate, change corporate structures, create employment contracts, etc. Both tech giants allow you to run ads. However, Facebook also functions as a social media platform.
We'll discuss this a little later. Facebook will be the best social media platform to use with the lowest level in terms of revenue and business size. If you're just starting a business and corporate law practice, this could be a great opportunity for you to start early in your career. You're unlikely to get big accounts for a while, so hang out where you can find people who own, run or are starting small businesses.
A good way to start targeting businesses in your area on Facebook is to target business owners and Facebook page managers in your local market. Most Facebook pages are designed for a company or individual to promote and market on the platform. So, by targeting the people who manage Facebook business pages, you have a good start to define your target audience on Facebook. LinkedIn can be another great social media channel.
The only thing about LinkedIn is that the context of the entire platform revolves around businesses and working professionals. LinkedIn is the preferred social network, where your social marketing efforts will expand with you as your practice grows. Marketing and advertising for customers works for all sizes. The enterprise social network is also much more accurate with segmentation based on business characteristics than Facebook.
If you want to promote or sponsor your content on LinkedIn, you can define the segmentation of your audience by company size, number of employees, positions, etc. Writing articles for business owners Once you've published your articles, it will take a while for them to rank organically in search tools like Google and Bing. While you wait, start generating traffic and interest by sharing them on your social media channels like LinkedIn and Facebook. If your targeting on LinkedIn and Facebook is successful, you should see that the results filter out quite quickly.
Especially if your business is new, as small amounts of new business will make a noticeable difference. Online marketing for lawyers has become a hot topic and a highly competitive space over the past decade. Prior to joining Lawmatics, Sarah held the role of vice president of marketing at FastSpring, where she created the marketing arm of the merchandising team, created a scalable demand generation machine, and renamed the company, repositioning it from a legacy fragmented e-commerce solution to the service leader complete e-commerce platform. If you are a new lawyer and want to get your first clients, you can do so through some marketing channels.
Personal injury attorneys invest heavily in local search engine optimization (SEO) and Google Business SEO to generate leads for their personal injury law firms. With proper exposure in Google Maps, practices such as The Brown Firm, an Atlanta Personal Injury Lawyer, are able to generate personal injury case leads for a high return on investment (ROI).
Podcast by my colleague Victoria Blute (a “Legal Podcast Lawyers Should Listen to”) and of course check out my own blog for the latest ideas on marketing and business development. Corporate and commercial lawyers, therefore, should think about their marketing in terms of advertising and B2B marketing. You may be the best lawyer in the world, but if no one knows that you or your law firm exists, they will hire the first apparently accredited lawyer to appear on Google.