If you're a lawyer in a law firm, building strong relationships with your clients and potential clients can help you bring more business into the practice. Demonstrating your rain skills is one of the best ways to attract attention. Social media is here to stay, and if you're not on social media or at least don't have a Facebook page for your practice, you're not taking advantage of a massive platform with an integrated audience. Social media can be used to interact and learn more about your customers, colleagues, academics or anyone on a more genuine and personal level, either organically or through ads.
When it comes to social media for lawyers, we recommend that you at least be on Facebook, Twitter and LinkedIn. These are the places on social media for lawyers where most of their clients are likely to spend time. A great way to generate general references and rumors about your criminal defense legal practice is to build a reputation in your market and local communities. One of the most effective ways to do this is to accept cases of high publicity that will surely generate news and media attention.
As the case grabs attention, so will the lawyer and his reputation. The difference between lawyer and client is that the lawyer expects it to take a long time and understands it. If you are a new criminal defense attorney or just don't have a big marketing budget, then this could be a great way to get a handful of criminal or DUI clients. Email marketing for lawyers, like any other marketing effort, requires consistency and a regular review of your strategy.
You may be the best lawyer in the world, but if no one knows that you or your law firm exists, they will hire the first apparently accredited lawyer to appear on Google.