Many lawyers and law firms use social media for business purposes to advertise services and employment opportunities, network with other legal professionals, share compelling legal news, communicate with clients, and attract new business. Social media marketing can help lawyers build an online presence and generate leads who become paying clients Many lawyers are beginning to recognize the importance of having a social media presence to properly position themselves in the digital marketplace. For those considering creating social media accounts or optimizing their social media presence, here are some of the main advantages of social media marketing for lawyers. This means that an attorney must include the name and contact information of the lawyer or law firm and must not mislead the words he uses to describe his services.
More than just a fun pastime, social media for lawyers can be a valuable digital marketing channel when used strategically and you take the time to learn and abide by ethical standards so you can comply with the rules. LinkedIn is the most used platform by lawyers and law firms for professional networking and social media marketing. ABA Rule 7.1 states that “a lawyer shall not make a false or misleading communication about the lawyer or the services of the lawyer.